Yaseen Esmaeelpour
I am a data analyst with experience in various sectors including tech and supply chain. I am also a hobby programmer and like to spend my spare time working on cool personal projects.
Session
Optimizing user funnels is a common task for data analysts and data scientists. Funnels are not always linear in the real world. often, the next step depends on earlier responses or actions. This results in complex funnels that can be tricky to analyze. I’ll introduce an open-source Python library I developed that analyzes and visualizes non-linear, conditional funnels by utilizing Graphviz and Streamlit. It calculates conversion rates, drop-offs, time spent on each step, and highlights bottlenecks by color. Attendees will learn about how to quickly explore complex user journeys and generate insightful funnel data.