PyData Eindhoven 2025

Opening Keynote by Maurits Hendriks: “The Science of Showing Up”: Why Confrontation, Selection, and Data Matter in the Journey to Elite Performance
2025-12-09 , Auditorium

In elite sport, winning depends on the ability to deliver at the precise moment it matters. The Science of Showing Up examines how athletes build systems that enable performance on demand—through daily iteration, selective focus, and confronting real progress. Technology and data now amplify this process. But the key question remains: does data help us win? Only when it sharpens decision-making, accelerates learning, and keeps us connected to the essence of the sport. Data is a tool—not the destination.


Drawing on decades in Olympic and professional high-performance environments, this keynote reveals how the best athletes and teams design structures to peak at exactly the right moment. Ultimately, the science of showing up is the art of combining human resilience with intelligent systems—being ready, physically, mentally, and organizationally, when the world is watching.


Prior Knowledge Expected: Beginner - No prior knowledge needed