Natalia Ziemba Jankowska
Data Science and Machine Learning Specialist with six years of experience. Previously focused on Computer Vision, Audio Machine Learning, and the implementation of Large Language Models (LLMs). Now, in KraftCode I'm dedicated to helping marketing teams optimise budgets and strategies through Media Mix Modelling.
Sessions
06-07
15:30
45min
Media Mix Modelling - how we can save company budget?
Natalia Ziemba Jankowska
How can engineers empower marketing teams in the post-cookie era? Discover Bayesian Media Mix Modelling (MMM), a robust data science approach to evaluate multi-channel marketing effectiveness. Learn how to implement MMM and take actionable insights back to your company.
Hardwick Hub