Democratizing Experimentation: How GetYourGuide Built a Flexible and Scalable A/B Testing Platform
At GetYourGuide, we transformed experimentation from a centralized, closed system into a democratized, self-service platform accessible to all analysts, engineers, and product teams. In this talk, we'll share our journey to empower individuals across the company to define metrics, create dimensions, and easily extend statistical methods. We'll discuss how we built a Python-based Analyzer toolkit enabling standardized, reusable calculations, and how our experimentation platform provides ad-hoc analytical capabilities through a flexible API. Attendees will gain practical insights into creating scalable, maintainable, and user-friendly experimentation infrastructure, along with access to our open-source sequential testing implementation.
